AFOL-spørreundersøkelse

Matija · desember 16, 2008, 3:20pm

LEGO wrote:

The LEGO Group Wants to Hear From You! As Adult Fans of LEGO, you bring an important perspective to the LEGO Group. We respect your creativity and passion for our brand. Please take a few moments to complete this short online survey to let us know your opinion on how we are doing. We promise to listen to you and use your feedback to improve! You might notice that the link refers to the LEGO Kids Inner Circle; this is because Satmetrix, which hosts that site, is also supporting our efforts to track AFOL opinions. Rest assured that this survey is for AFOL's only. Thank you.

Sniffanolia · desember 16, 2008, 10:21pm

Oppdrag utført!

shutinc · desember 17, 2008, 2:07am

Melder også min deltagelse i denne spørreundersøkelsen

TOG_FREAK · desember 24, 2008, 10:54pm

Oppdrag er utført !.

Matija · april 30, 2009, 6:10am

Her er resultatene av spørreundersøkelsen, samt lenke til en ny en som vi bes om å fylle ut:

LEGO:

As Adult or Teenage Fans of LEGO, you bring an important perspective to the LEGO Group. We respect your creativity and passion for the LEGO brand.

In December 2008, we did an online survey to learn more about the global AFOL (defined as ages 20+) and TFOL (defined as ages 13-19) communities and for your information, we have listed the key findings below. Now we ask you to take this survey again. It include some of the same questions, but also a set of new questions for you. These surveys will be conducted on a quarterly basis this year.

Please take a few moments to complete this short online survey to let us know your opinion on how we are doing.

You might notice that the link refers to the LEGO Kids Inner Circle; this is because Satmetrix, which hosts that site, is also supporting our efforts to track AFOL/TFOL opinions. Rest assured that this survey is for AFOL’s and TFOLs only.

Here are some of the key findings from the December 2008 survey:

• The survey was completed by 6.500 (!) AFOLs and TFOLs. 19% of respondents were TFOLs, 81% was AFOLs. 94% were male, 4% female and 2% did not want to share gender.
• When asked about likeliness to recommend LEGO products and services to friends and family, AFOLs are more likely to recommend than TFOLs. When asked what the LEGO Group can do to improve willingness to recommend, most frequent answers was, “better pricing”, “re-release classic sets”, “less custom made pieces” and “no more stickers, print on bricks”. This feedback has been communicated to relevant business units within the LEGO Group.
• 47% of AFOLs/TFOLs are NOT members of a LEGO User group. Among those who are members of LEGO User Groups, they are in average members of 2,4 LUGs.
• In average AFOLs and TFOLs are spending in the area of USD 1.000/EUR 700 on LEGO product annually. 20% of this is spent on second hand purchases.
• Favorite websites include Peeron, LEGO.com, The Brothers Brick, shop.LEGO.com, Eurobricks, Brickshelf, Bricklink and Flickr.

Thank you,
The LEGO Community Team

legokidsinnercircle.com/lego … ue>

Matija · juli 14, 2009, 8:40am

Da er det på tide at vi gjør vår plikt overfor…oss

Sniffanolia · juli 14, 2009, 10:00pm

Da har jeg utført min plikt nok en gang.

TOG_FREAK · juli 14, 2009, 10:41pm

Oppdrag er utført nok en gang !.

Matija · juli 16, 2009, 8:19am

…og her er resultatene fra den forrige undersøkelsen (april):

LEGO:

Here are some of the key findings from the April 2009 survey:

The survey was completed by 4.000 AFOLs and TFOLs. This is 1.500 fewer than the December 2008 survey. This time around 47% (!) of the respondents were TFOLs, this share was 19%in December 2008.

When asked about likeliness to recommend LEGO products and services to friends and family, AFOLs are more likely to recommend than TFOLs. When asked what the LEGO Group can do to improve willingness to recommend, most frequent answers was, as in the December survey, “better pricing”, “re-release classic sets”, “less custom made pieces” and “no more stickers, print on bricks”.

Top three favorite sections on LEGO.com was reported to be Shop, Products and Factory. LEGO Factory is especially popular among German AFOLs and TFOLs. Among TFOLs, Club and MLN are also popular sections.

Tips and tricks database, Easily accessible and visible MOC galleries and Section that LUGs can post info to was the top 3 items which could add value to LEGO.com for AFOLs and TFOLs.

74% have heard about LEGO Universe and more than half of these go to LEGOuniverse.com for updates. Quite a few get their updates from TBB.com and Brickset.com as well. Only 34% have signed up for the LEGO Universe newsletter, most giving the reason that they did not know about it.

Average spending reported was down compared to the December survey due to the fact that the TFOL share of respondents was up significantly.

Arkitekten · juli 16, 2009, 10:47am

Har prøvd meg jeg også.

Harald · juli 18, 2009, 5:38am

Done, selv om jeg aldri liker å velge alder fra en rullegardin…begynner å komme farlig langt nedover nå:p

Matija · november 10, 2009, 8:27am

Duty calls!

LEGO:

The LEGO Group Wants to Hear From You!

As Adult or Teenage Fans of LEGO, you bring an important perspective to the LEGO Group. We respect your creativity and passion for the LEGO brand.

Since December 2008, we have done quarterly online surveys to learn more about the needs and wishes of global AFOL (defined as ages 20+) and TFOL (defined as ages 13-19) communities. For your information, we have listed the key findings from the latest survey in July 2009 below. Now we ask you to take the survey again. It include some of the same questions, but also a set of new questions for you.

Please take a few moments to complete this short online survey to let us know your opinion about the LEGO Group:
legokidsinnercircle.com/lego … ikkelauget

You might notice that the link refers to the LEGO Kids Inner Circle; this is because Satmetrix, which hosts that site, is also supporting our efforts to track AFOL/TFOL opinions. Rest assured that this survey is for AFOL’s and TFOLs only.

Here are some of the key findings from the July 2009 survey:

The survey was completed by 4.800 AFOLs and TFOLs. 32% of respondents were TFOLs, 68% was AFOLs. When asked about likeliness to recommend LEGO products and services to friends and family, AFOLs are (consistent with the prev
ious surveys) more likely to recommend than TFOLs. When asked what the LEGO Group can do to improve willingness to recommend, most frequent answers center around request for products and benefit/recognition programs targeted specifically to AFOLs and TFOLs.

In this survey we asked some questions specifically about BrickJournal. The reason for this is that the LEGO Group has been providing start up support for taking BrickJournal to a printed Magazine and together with Joe Meno and his publisher Tomorrows, we are interested in getting feedback from the AFOL/TFOL community. Here’s what we learned:

o High awareness among adults, but there is work to be done with teens! BrickJournal has 70% awareness among AFOL’s, but less than half of TFOL’s have heard of it.

o Of those aware of BrickJournal, however, only 20% have acquired a printed copy.

o On a scale of 1-4, with 4 the high score, readers gave BrickJournal an average score 3.13. Only 14% of fans gave it a score less than 3.

o BrickJournal has some ways to go before being truly international. For those who did not purchase a copy of BrickJournal, almost half cited how difficult it is to get as the top reason for not buying a copy yet.

Thank you,
The LEGO Community Team

shutinc · november 10, 2009, 8:26pm

Har igjen gjort min “plikt”

CastleLord · november 10, 2009, 11:18pm

Jeg har også gjort min plikt.

Markus.

Axel · november 11, 2009, 6:34pm

Har også gjort min plikt.

I fbm. den forrige undersøkelsen nevner de Brickjournal, er det noen som leser dette lenger? Jeg leste det før (når det var gratis download), men etter at jeg måtte hente det på Piratebay fant jeg ut at det kunne være det samme. Selv om jeg ikke driver så mye med tog synes jeg Railbricks er mye bedre, med bedre layout og klarere bilder (bildene i BJ var jevnt over grumsete og så ut som de var tatt med et mobilkamera). Hispabricks Magazine kommer også i engelsk utgave, igjen et bedre alternativ. Nå har jeg ikke sett de siste utgavene av BJ, har det blitt bedre siden jeg leste det? De snakker om trykte utgaver, finnes det på Narvesen?

Beyond_The_Bricks · november 11, 2009, 9:55pm

Har også gjort min plikt.

Jeg leser fortsatt Brickjournal. Dette magasinet hadde nok sine glansdager i sin gratisperiode. Jeg synes likevel pdf-versjonen er verd prisen, selv om jeg kan være enig i at dette magasinet har tapt seg litt i de siste utgavene. Enig i at Railbricks holder en høyere standard, men det totale LEGO-magasin utvalget er jo ikke større enn at man kan lese alle de 3 magasinene du nevner.

sverre · november 11, 2009, 11:06pm

Done

Matija · november 12, 2009, 10:01am

Heh, you wish. Man må bestille dem enten fra TwoMorrows eller 1001bricks (med mindre man selv finner andre kanaler).
Jeg synes de er bra, både de gamle og de nye (merk, du kan bestille trykte utgaver av de gamle også).

Matija · april 16, 2010, 6:47pm

LEGO:

The LEGO Group Wants to Hear From You!

As Adult or Teenage Fans of LEGO, you bring an important perspective to the LEGO Group. We respect your creativity and passion for the LEGO brand.

Since December 2008, we have done quarterly online surveys to learn more about the needs and wishes of global AFOL (defined as ages 20+) and TFOL (defined as ages 13-19) communities. For your information, we have listed the key findings from the latest survey in November 2009 below. Now we ask you to take the survey again. It include some of the same questions, but also a set of new questions for you.

Please take a few moments to complete this short online survey to let us know your opinion about the LEGO Group.

You might notice that the link refers to the LEGO Kids Inner Circle; this is because Satmetrix, which hosts that site, is also supporting our efforts to track AFOL/TFOL opinions. Rest assured that this survey is for AFOL’s and TFOLs only.

Here are some of the key findings from the November 2009 survey:

The survey was completed by 3.800 AFOLs and TFOLs. 30% of respondents were TFOLs, 70% was AFOLs. When asked about likeliness to recommend LEGO products and services to friends and family, AFOLs are (consistent with the previous surveys) more likely to recommend than TFOLs. When asked what the LEGO Group can do to improve willingness to recommend, most frequent answers center around request for adult/teen oriented products, re-release of classic sets and better pricing.

In this survey we asked some questions specifically about LEGO Architecture. It was interesting for us to find out that 91% of the respondents are aware of LEGO Architecture. There was given as the most important reasons to purchase a LEGO Architecture set:
o I liked the building (53%)
o I like the way the product looks when it is built (44%)
o I just saw it and wanted it (40%)

We also asked about AFOL and TFOL experiences with different LEGO Group touchpoints. A touchpoint is what we call places where consumers are in direct contact with the LEGO Group e.g. LEGO Stores, Consumer Service or LEGO.com. The touch points which received the highest rating by you was LEGO Stores and Consumer Service. The ones that received the lowest rating was LEGO.com (excluding S@H) and the Community Team. We will investigate the reasons for the lower ratings further as we certainly want to improve!

Thank you,
The LEGO Community Team

shutinc · april 18, 2010, 9:47am

Done!